From Greg's Head Insight, Information, and Commentary on Accounting and Technology Trends.

Are You Still Marketing?

By Greg Price on Posted in In Our Community, Observations

Last Friday’s Houston Business Journal featured a Q&A section by my friend Phil Morabito, CEO of Pierpont Communications.  He answers several questions about advertising and marketing during a down economy. 

Many companies want to cut their advertising and marketing budgets when times are tight.  Phil makes the point that often, your dollars can go further in this type of economic climate and that by keeping a consistent message in the marketplace, your audience (clients, friends of your firm and others) will remember you were there in good times and bad.

Phil has several other pieces of good advice in the article, which you can access by clicking here.

How are your marketing efforts changing?  What ways have you been able to make an impact while being conscious of your bottom line?  Are you going to curtail your marketing and PR efforts, or simply shift focus?
 

  • Asma

    When I walked across the stage to get my diploma in May for my BA in Marketing/Public Relations, I had a mixed feeling of extreme enthusiasm and extreme regret.
    Extreme enthusiasm: I knew the significant impact proper marketing and public relations could have in the company’s overall success, image and ultimately, dollars.
    Extreme regret: I knew I would spend the rest of my life justifying why my marketing and PR efforts were important and worth the time and money of the company. As Morabito wrote, marketing and PR are often the first ones to go in an economic environment such as it is.
    The truth is that proper research of the markets and industries in marketing is a hard feat to overcome. But once you have the statistics and facts to back up your marketing efforts, (for example, a 25% increase in website hits), it is worth it.
    Working for a small company and being a beginner, I find it challenging yet exciting to be a part of the marketing efforts of my company. I know it will be a tough journey to learn the tricks of the trade, but curtailing the efforts of my, or anyone’s, education is not an option.