Who's Doing the Blogging?
Now that I’ve been writing FromGregsHead.com for a number of weeks (heck, months), I regularly scan the Web for stories about blogging. Hey – even I’m open to improvement!
Jupiter Research reports that 34 percent of large U.S. companies have a corporate blog, while another 35 percent will have one by year-end. However, a closer look reveals that “large” may be a misnomer: less than 6 percent of Fortune 500 companies blog on an ongoing basis.
Who’s doing all the blogging?
In an eMarketer article, Makovsky & Company commissioned Harris Interactive to figure this out. Harris Interactive asked 150 Fortune 1,000 senior executives for their opinions on blogs. Only 30 percent of the respondents even had a thorough understanding of the term "Internet blog." According to the article, this may shed some light on Jupiter's numbers; many businesses may think that their discussion forum, e-mail newsletter, intranet bulletin board, or other communication, constitutes a blog.
Of course, it doesn’t. A blog is a blog is a blog.
I’d like to hear your views – what do you think? Are you seeing more blogs and are you participating in these with comments? Send me a note.
Greg - you are right to find the Jupiter Research results surprising! It caused quite a stir in certain parts of the blogosphere. Toby Bloomberg at Diva Marketing had quite a run-in with Jupiter and their PR agency over it. You can follow the story here:
http://bloombergmarketing.blogs.com/bloomberg_marketing/2006/07/backstory_a_few.html
