PKF Texas - The Entrepreneur's Playbook: Misconceptions of Expanding Internationally Part 1
Note: Running most Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur's Playbook page of the PKF Texas website.
Houston is a booming international marketplace. Even small and medium-sized businesses are willing to look to foreign markets for customers and business opportunities. Any business expansion has pitfalls. International expansions can be particularly tricky. This is the first in a series of some common tax and business surprises.
If I earn the money outside the US, I do not have to pay US tax on my income.
Wrong. The US is unique among nations in that we tax our citizens and companies based upon their worldwide income. The US will tax your foreign-earned income sooner or later. Either when it is earned, or when you bring it back home.
Tax systems around the world are pretty much the same, except that they have different tax rates – so I want to find the country with the lowest tax rate.
Maybe – maybe not. Many other countries use a territorial tax system. Under this system profits will only be taxed to the extent that they are earned in the country where the corporation is located. The amount of your income that gets taxed is just as important as the rate of tax.
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Accountants Roundup
Lemonade Day
I heard a great story of helping our community and young people yesterday. It's a project called Lemonade Day!
Michael Holthouse, President of Intuitive Homes (former founder of Paranet) commented on this the other day while at luncheon we hosted concerning Paul Frison and the HTC. More to come on Frison and the HTC another day.
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Wrap-Up Part 2
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Rice Business Plan Competition Wrap-Up
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Myspace for Accountants?
After learning about Microsoft’s “Myspace” for accountants at Convergence, and then seeing articles about it popping up in the last week all over the web, I decided to check it out for myself.
http://community.microsoftdynamicslive.com/
While it is a “community,” it’s more of a message board type environment. The networking function is coming soon and could be like Myspace, but the rest of the site really isn’t.
Microsoft may have miss-labeled it as a “Myspace for financial professionals,” when in reality only a portion of the site could potentially resemble Myspace. By labeling it as a “Myspace” they conjure up certain expectations that the current site does not fulfill. (A quick note of full disclosure, I am not a Myspace user, but my kids and many of the young professionals at my firm do use it, so I’m aware of how it’s used and its functionality.)
This seems to be an example of corporate America trying to piggy back on a trend that grew from a cult following to mainstream in a short time. Is Microsoft trying to hard to be trendy and trying to force something that really should be an evolvement? My advice is to take the concept to the next level by improving it and then don’t label it something it’s not.
I think the community for financial professionals can work and has its place if people actually decide to use it. Now that the actual site has been created and is live, maybe Microsoft should step back and let it take on a life of its own. Make the content user driven. Will Microsoft let this happen? Time will tell.
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Yesterday's Results
Wildcard Teams
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CLS Pharmaceuticals, Inc. |
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Elevate Learning |
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Omega Sensors |
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Optimal Vision Corporation |
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ResuRx |
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Spectrum Diagnostics |
Final Round Teams
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EyeLight |
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Feed Resource Recovery |
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ImagineOptix |
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NANOTaxi |
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Precision Surveying Solutions |
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SteriCoat |
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More from the Judging Room
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Live from the Rice Business Plan Competition
Hello from Rice University!
The 2007 Rice Business Plan Competition is underway and the first two presentations were very good.
The weather is cooperating so all of our out of town visitors have a flavor for the weather...Sorry about the pollen guys.
Flight 5 Update 1
Cateko Diagnostics from Rice University with some technology from UTMB went first.
Heather Borden, Robert Norsworth and Mike Lowe lead off our flight with the presentation on Cateko. Cateko will offer two medical tests that diagnose a woman's risk of preterm labor. One test prior to pregnancy and another near delivery.
I liked the presentation and I understood the concepts. Unfortunately, the team didn't get to finish their presentation. I am guessing that they had 2-3 minutes left to go. Everyone can see the benefit of extend term pregnancy and the impact to the child and the insurance/hospitals, not to mention good mom and dad.
Good presentation guys and good luck.
Next up, Certo Labs from the University of Toronto. Certo is a scientific instrumentation company aiming to commercialize a novel lab instrument known as the Automated Sample Extractor to be used by the Pharmaceutical and Food Industries.
The two presenters were very personable young men and I really enjoyed their passion and humor. Their product and its potential value was not as clear as I would have liked to see. The young men have done a great job of getting larger and well established companies in their sector to back their sweat equity. I think their plans needs a bit more work before making a run at a competition of this type.
Good presentation and good luck to you as well.
I have to break now....UCLA with EyeLight is up next.
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PKF Texas - The Entrepreneur's Playbook: Search Engine Optimization Part 2
Note: Running most Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur's Playbook page of the PKF Texas website.
This is the second of a two part tip brought to you by Susan Ward of Cypress Technologies and PKF Texas.
In our last segment we covered the first two rules for effective search engine optimization or SEO. Here are the final three rules to keep in mind:
- Give each page an appropriate title that includes the key word or phrase at least once. Many sites use the business’ name as the title of each page. This is limiting because when conducting a broad search people don’t necessarily look for a specific company.
- Put the keywords or phrase you've chosen in the page title tag, meta keywords, and meta description. The meta description is an HTML tag to describe the webpage’s contents. Make sure the meta description is as appealing as possible, because some search engines use this description in the results pages.
- Be sure your chosen keyword or phrase is repeated throughout the content of the page. Don’t overdo it, or your page may be rejected as spam, but repeat it enough times the search engine's software will consider the phrase relevant.
Applying these basics of SEO will give your website a better chance of showing up on those first couple pages of returned results.
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SmartPros Accounting
It's Not What You Know, It's Who You Know
Where do you find your technology/web developers or designers? Do you seek out referrals or hire a recruiter?
A recent survey conducted by the American Marketing Association and Triple Dog Dare Media in Austin, found that over 52% of respondents relied on referrals or word of mouth and another 8% hire family members, friends or neighbors.
Those responses bring to mind the old adage, “It’s not what you know, it’s who you know.”
Have you found with our increasing connectivity that it’s easier to network and seek out referrals for finding both employees and clients? If not, what roadblocks have you found?
Have you hired employees or had potential clients who found you via word of mouth?
There doesn’t seem to be one standard answer to these questions, but I’d like to hear your thoughts on what’s worked best for you and your company.
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Judging for the Rice Business Plan Competition
I am once again a judge for the Rice Business Plan Competition. This year the competition is being held March 22-24. It’s a three-day event is intended to simulate the real-world process of entrepreneurs soliciting start-up funds from early-stage investors and venture capital firms.
The competition is hosted by the Rice Alliance for Technology and Entrepreneurship and Jesse H. Jones Graduate School of Management at Rice University. Thirty-six teams from top MBA programs from across the country and Canada have been selected to compete.
This year I’m a judge for flight 5. Below are the teams that will compete my flight:
Certo Labs, Inc. – University of Toronto
EyeLight – UCLA
Optimal Vision – University of Illinois
Nano Vate – University of Waterloo
Cateko – UTMB
Innovis Technologies – University of Arizona
Like last year I’ll be live blogging from the competition. So stay tuned for my thoughts and observations from inside the judging room!
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PKF Texas - The Entrepreneur's Playbook: Search Engine Optimization Part 1
Note: Running most Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur's Playbook page of the PKF Texas website.
This is the first of a two part tip brought to you by Susan Ward of Cypress Technologies and PKF Texas.
In the age of Web 2.0, many people talk about Search Engine Optimization, or SEO, but there are those who are still unsure of what this means for their website.
SEO is the process of choosing targeted keywords and phrases to ensure a webpage is well placed when returned in search engine results. The goal of effective SEO is to have your pages listed on the first or second page of results. Most people won’t look much further than that for information.
To do this, there are five basic rules to keep in mind:
First, remember that each page of your site is a separate entity. You need to apply the basics of effective SEO to each individual page.
Second, Choose appropriate key words or phrases for each page. The specific phrasing matters. There are online tools such inventory.overture.com, where you can enter search terms and view the most popular phrasing of that term.
Tune in next week to hear the last three rules of SEO.
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Message from the Office - TPRA Awards
My colleague, Jen Lemanski, in the Practice Growth department, sent me an email this morning about the Texas Public Relations Association (TPRA) awards banquet Saturday night, at which we won a Bronze Best of Texas Award. Since I am at Convergence, I couldn't attend the banquet. She and Raissa Evans, the Marketing Manager, attended on my behalf. Here’s what she had to say:
Greg,
Hope you’re having a good time at Convergence. San Diego would be great right now! The awards ceremony went well. In our category (website) we were up against Half Price Books, Shell Oil, The Woodlands, the City of McKinney and the Greater Houston Convention and Visitors Bureau. The order was as follows:Silver – Half Price Books – www.deletecensorship.org
Bronze – PKF Texas – www.fromgregshead.com
Bronze – The Woodlands – www.thewoodlands.com
Merit – Greater Houston Convention & Visitors Bureau – www.visithoustontexas.com
Merit – Shell Oil Company – www.shell.com/us/energizeyourfuture/
Merit – City of McKinney – www.mckinneytexas.orgThey don’t award a gold level, so we were the 2nd tier!
Jen
Once again, I would like to say thank you to everyone who reads and comments on the blog, our guest columnists, and everyone who works behind the scenes to make everything run smoothly. The blog wouldn’t win any of these awards if it wasn’t for all of you, so congratulations!
I am off to my next session.
Before that I am going to meet with Dennis Smith, one of my fellow NAV partners from Dallas.
He has a prospect that its interested in NAV and I am going to answer any questions the prospect has about the product.
BTW.....the weather is sunny, 75 and beautiful. And if I didn't tell you sunny and beautiful.
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Convergence Monday Morning
I was glad to hear Burgum also say that the human mind can only take so much new information at one time.
Although it was a light humor moment, a couple of demo's didn't quite go well and I felt bad for the people doing the presentation. They seemed stressed.
- A new Dynamics Client for use with SharePoint.
- A new methodology and competency process for partners and customers of Dynamics to provide for more reliable implementations.
- The announcement of Dynamics 5.0 which will be available on March 21.
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Convergence Day 1 Afternoon
This afternoon I had a chance to see 3 sessions which featured Nav 5.0. It was very helpful in gaining a better appreciation of the upcoming changes.
Several of the folks from Denmark were here as well. It seems that Nav 5.0 will be out within a couple of two weeks.
Several additional informational sites will be made known so folks can see what's coming.
Final meeting of the day for me was the US Partner Board for Nav. In this meeting we were able to review some product enhancements suggested by the partner group. The NAV development team from Denmark was present and lots of great new ideas were discussed on both parts.
When I return to Houston, I will get word to our client base about some of these features.
Tomorrow is an off day with a reception later in the evening.
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Convergence 2007 Has Started
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PKF Texas - The Entrepreneur's Playbook: Let Your Potential Clients Communicate with You
Note: Running most Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur's Playbook page of the PKF Texas website.
This tip is brought to you by Susan Ward of Cypress Technologies and PKF Texas.
We often think about what we want to communicate to our potential customers, but how often do we focus on the communication from our potential customers?
If a potential customer has sought out your company, more often than not they are a pre-sold customer and have already made the decision to use your company.
When you provide a phone number or email address on your website, in an ad, or other printed material, be prepared to receive communication from and respond promptly to potential customers. If you do not, you may lose that customer to a competitor.
Small businesses may face the challenge of having a person available to answer every phone call or email in a timely manner. This can be easily overcome by an automated response thanking the customer for their communication and providing a timeline as to when they can expect to receive a response from you.
When you lack the bandwidth due to being a small business, creativity is the key to the development of your future customer base.
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2 Point 6 Billion
Chris Devonshire-Ellis, who wrote a guest blog for us a couple of weeks ago, has a blog of his own, www.2point6billion.com. The blog is “specifically dedicated to comment and dialogue on matters of China & India trade, development, investment opportunities, politics, and the impact these two huge emerging markets are having on the international business community.”
The link to his blog will remain in the links section so you can access it on a regular basis.
Chris has a lot of great information that many of you may be interested in. From time to time I’ll highlight entries of particular interest. If you see something you’d like me to comment on, let me know!
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David Maister's Passion, People and Principles
2 Point 6 Billion
Call for Nominations - Best CFO of the Year
Received this email from John Beddow (publisher of the Houston Business Journal) today:
"In this age, a company relies heavily on the skills and talents of their Chief Financial Officer (CFO) to steer their company in the right direction. Have you been impressed by the outstanding work of a CFO you have been associated with?http://houston.bizjournals.com/houston/nomination/746.
The Houston Business Journal is seeking nominations for these financial stewards with its first Best CFOs of the Year Awards presented by Marsh and co-sponsored by PKF of Texas, Accenture, FEI and the Houston CPA Society.
We are looking for CFOs with exemplary professional and personal skills who have caught the attention of clients and co-workers alike, as well as those who have fostered diversity and others who have made a significant contribution to the community.
Nominations must be made by using the link to Best CFOs of the Year. Click here for the nine categories, as well as details on the criteria, and to make your nomination:
The closing date for nominations, which should include a brief but concise summary of the reasons for the nomination, is Friday, March 9th.
The awards will be presented at a luncheon on Friday, May 18th during the three-day Houston Business Journal Celebrate! Enterprise event presented by Sterling Bank.
It is easy to make a nomination, so don't miss this opportunity to bring recognition to deserving CFOs. For questions regarding nominations, contact Judy Rider at 713-688-8811.
I look forward to seeing you on Friday, May 18th.
Sincerely,
John Beddow"
This looks to be a great inaugural program. PKF Texas is a sponsor of the Best CFO of the Year Award, so watch this space for more information before the event on May 18th.
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PKF Texas - The Entrepreneur's Playbook: Advisory Boards
Note: Running most Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur's Playbook page of the PKF Texas website.
This tip is brought to you by Susan Ward of Cypress Technologies and PKF Texas.
Do you have an advisory board for your business?
Some think advisory boards are only for large, or public companies. There are many advantages for companies of all sizes to have a board.
Your advisory board will serve as a sounding board, a source of ideas and expertise – to give you honest advice. Approach retired executives, or influential people in your community to serve on your board.
The board should meet on a regular basis, usually quarterly. Also, be prepared to be completely open with your board. They cannot function and advise properly if information is held back.
An advisory board that meets regularly gets to know you and your business. They can provide the management expertise to avoid common business mistakes and set your business up for success.
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